5 top social media news you should read this week

Overview of the top social media news this week

Social networks constantly update their features, so you should also keep an eye on the latest changes. Here are the 5 main news items in the world of social media this week that you can't miss.

Article updates — every two weeks.

February 3, 2022

TikTok: new educational opportunities for marketers

TikTok launches an online course for marketers

TikTok has introduced a free online course for businesses on how to effectively use the platform to grow their brand.

Here you'll find tips and recommendations on advertising in TikTok, inspiration ideas, targeting setup, and more. You can view the materials at this link.

YouTube: platform for Super Bowl 2022 ads

YouTube prepares space for Super Bowl 2022 advertising

It's that time of year when marketers get their popcorn ready and look for ideas in Super Bowl ads — YouTube is already preparing its inspiration hub for the advertising industry in 2022.

Check out AdBlitz on YouTube if you're looking for interesting advertising solutions and ideas.

Instagram: monetization and new features for creators

Instagram tests new monetization options for creators

Great news for Ukrainian content creators! Instagram is testing additional ways to earn — through subscriptions and exclusive content for your audience.

"With subscriptions, creators can strengthen their connection with their most active fans and receive regular income by offering them access to unique content on the same platform where they already interact with their audience."

Meta: NFT expansion and 3D avatar development

Meta launches NFT marketplace: not just avatars

Meta is actively integrating NFTs and is preparing not only NFT avatars, but also a full-fledged trading platform.

"The Facebook and Instagram teams are implementing NFT display features in profiles, developing prototypes for creating collectible tokens, and discussing the launch of a marketplace for buying and selling NFTs." — Financial Times

Read more about NFTs for brands — in this article.

Meta creates 3D avatars for Instagram

Meta introduces new 3D avatars, already available for Super Bowl LVI. It will be interesting to see how brands can use this idea soon!

"From now until February 28, you can customize your avatar's appearance to support your team at Super Bowl LVI" — Meta