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How much does a chatbot cost?
Automation

How much does a chatbot cost?

Ivan Deineka
Ivan Deineka
CEO at BotLabs
October 10, 2025 2 min read
    Key takeaway: It’s hard to talk about the cost of a chatbot without a specific task, but I’ll try to explain it using examples from our cases. Each chatbot is an individual...

    It’s hard to talk about the cost of a chatbot without a specific task, but I’ll try to explain it using examples from our cases. Each chatbot is an individual project that isn’t limited to just the first iteration. To achieve a quality result, it’s important to go through several key development stages.

    There’s usually a dilemma here: clients want to minimize the budget, but expect perfect functionality with the maximum number of features. This issue is resolved with a quality technical specification and prototypes — a mandatory stage for every project.

    Example 1: “FAQ Chatbot”

    Task (from the client): Create a chatbot to reduce the number of requests to the support department.

    Product requirements (agreed with the client): One messenger — Telegram, admin panel for editing content, analytics for question views.

    Backlog (task list):

    • Telegram chatbot
    • Project management
      • Preparing the technical specification
      • Prototyping
      • Task assignment and execution control
    • Development of the Telegram chatbot
    • FAQ functionality
      • Displaying questions in Telegram
      • Create/edit/delete categories
      • Create/edit/delete questions and answers
      • Ability to add images to answers
    • Mailing function
      • Text
      • Images
      • Button with link or text
      • Video
      • Emoji
      • Files
    • Admin panel
      • Admin login
      • FAQ statistics
      • Edit message texts with the ability to add photos
    • Testing
    • Deploying the project on the client’s server

    Cost: $1620

    Timeline: 5-7 days

    This will be a modern product that can be used long-term, with all the features needed for quality communication with your clients or employees.

    I would also add the option to send surveys for more active audience engagement — this would increase the cost by $600.

    Chatbot instead of a plastic store/supermarket card

    Task (from the client): Create a chatbot for supermarket clients to view purchase history and use a loyalty card.

    Product requirements (agreed with the client): As described in the task.

    Backlog (task list):

    • Viber chatbot
    • Project management
      • Preparing the technical specification
      • Chatbot prototyping
      • Task assignment and execution control
    • Viber chatbot development on partners.viber.com
    • Chatbot design (2 options for approval)
    • Registration functionality
      • Two-way integration with the client’s CRM
      • Name change
      • Change confirmation via SMS
      • Phone number change
    • “My Card” function
      • View card number (text)
      • View card barcode
      • Generate barcode by phone number or other data
    • Purchase history
      • Last 5 purchases from this card number: store, date and time, amount, bonus points.
      • Details for each purchase
    • “Find a store” function
      • List of stores in a convenient
    click to support
    Ivan Deineka
    Ivan Deineka
    CEO at BotLabs
    Ivan Deyneka is an entrepreneur and founder of BotLabs Agency, with over 8 years of experience launching and scaling digital products in the field of business automation.

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