Storytelling via Chatbot. A New Level of Marketing

Modern marketing is impossible without digital tools. A chatbot can become a quality addition to your advertising strategy. In a casual conversation, it will tell about your brand, its advantages, and gently lead a person to make a purchase.

Our Approach to Storytelling via Chatbots

Let's take Monobank's advertising campaign as an example — their ads are everywhere in Ukraine right now. Let's try to generate ideas together for engaging the audience specifically through a chatbot. I'm currently behind the wheel, and honestly, I'm sure this approach would be useful for the Mono team.

We define the target audience. Chatbots are still a relatively new phenomenon for many Ukrainians; they're just entering our daily lives. So, we focus on a younger audience that isn't intimidated by buttons instead of letters in Telegram chatbots. This will be our main criterion.

Imagine: your ideal client is walking around the city, sees an outdoor ad with a huge QR code that's easy to scan. And to encourage them, add a phrase on the billboard: "There’s your monofriend." After scanning, the person immediately enters the chatbot.

And Here’s Where It Gets Interesting

The user is greeted by a friendly cat who tells an interactive story. The person chooses how to act in different situations and influences the plot. Where will it lead? It's always unexpected!

We create a complex and engaging web of events so that the results are almost never the same. Each time, people will share the chatbot with friends to see what story they get or to receive a new version of the cat’s adventures. Exciting, right?

What’s the result? Why is this important? This is how new mentions of the brand appear, an additional communication channel with clients is built, and brand awareness grows. Most importantly, it can create a real viral effect! So far, I haven’t seen anyone in Ukraine implement something like this at the brand level.

An Alternative Approach

Another option is a giveaway chatbot. Even before working with chatbots, I came across a bot where the main thing was to press the button first and get a small gift from partners. Everyone in Ukraine loves freebies!

Why not use this idea for a giveaway of bonus points, branded merchandise, or other gifts? If you make the prizes even more interesting, audience engagement will grow several times over. I think the Monobank team understands this principle.

Conclusions: What’s Most Important?

You don’t need to change the chatbot every time; the audience will stay with you if you periodically update its functionality: launch new games, giveaways, quests, send out polls for future innovations.

We used Monobank as an example, but these ideas can be adapted for any Ukrainian brand or product. Don’t stand still — new digital tools will help you capture a larger market share.

Thank you for your attention! See you in new articles!