Loyalty and content marketing chatbot for a brand
About the brand Veres
Veres is a well-known Ukrainian food brand with a broad consumer audience. For a mass-market brand, messenger communication can support loyalty campaigns, collect interactions and make content marketing measurable.
Challenge: loyalty and measurable content
Create chatbot mechanics that help the brand communicate with the audience and measure engagement:
- Launch interactive loyalty scenarios
- Use deeplinks for campaign attribution
- Send targeted content and promotional messages
- Collect user actions in measurable flows
- Give marketers tools for repeat communication
Solution: bots, deeplinks and broadcasts
We built chatbot scenarios with deeplinks, broadcasts and structured campaign logic. The bot became a controllable channel for content, promotions and repeat contact, while the web layer helped manage and measure interactions.
Marketing system architecture
Chatbot type:
Platforms:
Customer engagement bot
Users enter campaigns through deeplinks connected to specific marketing activities.
The bot guides them through content, actions and simple interactive scenarios.
Broadcasts keep the audience engaged after the first contact and can be adapted to campaign goals.
The structure makes campaign traffic measurable instead of leaving messenger interactions as anonymous conversations.
Campaign management
The admin layer supports content updates, campaign control and audience segmentation.
Deeplink attribution helps understand where users came from and which campaign mechanic worked best.
Broadcast tools let marketers communicate with engaged users without rebuilding the bot.
Structured scenarios make it easier to test new mechanics and repeat successful formats.
The system can grow with new campaigns, quizzes, loyalty mechanics and seasonal activations.
Marketing functionality
1
Messenger chatbot for loyalty and content campaigns
2
Deeplinks for traffic-source tracking
3
Broadcasts for repeat audience communication
4
Structured scenarios for promotions and engagement
5
Campaign analytics for marketing decisions
6
Admin tools for content updates
7
Expandable mechanics for future activations
